The American Club

Director of Marketing, Communications & Member Engagement

The American Club| Date Posted: 24-Nov-2019
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Job Nature:
Position Level:
Senior Manager, Top Management
Bachelor's / Honours

Job Description

The incumbent is responsible for Marketing, Communications and Member Engagement through Club events and programs. A core responsibility is driving innovative strategies for The American Club’s marketing, communications, public relations and social media platforms. The candidate has an influential role in impacting the communication of our global brand identity, managing both internal and external communication, supporting the marketing needs of various Club departments through digital marketing and collateral creation, securing and nurturing relationships with strategic partners and sponsors.  This role drives content development and oversees a team that handles Club communications through print, digital and social media channels, progress tracking and reporting. Another key responsibility is supporting Club-wide Member Engagement efforts and growing Member usage through programs and events.


Job Responsibilities:

  • Develop and deliver an annual marketing and communications plan with innovative strategies, specific goals and budgets

  • Create Club brand awareness in the external market and help drive Membership sales

  • Support the development of a Club-wide plan for Member engagement

  • Develop content for various Club communication channels to support the overall Strategic Focuses

  • Establish and nurture The Club’s relationships with Strategic Partners and Sponsors

  • Implement integrated campaigns linked to Customer Satisfaction Index (CSI)

  • Manage The Club’s public relations and develop key contacts within the industry to facilitate Club PR placement in external publications


Job Requirements:

  • Degree in Business or Marketing & Communications is preferred

  • Effective communicator and Member relator with strong interpersonal skills, fluent in both written and spoken English

  • At least eight years of experience in a relevant role at the leadership level

  • Previous work experience in the hospitality industry and US experience would be an advantage

  • Experience in managing process change and department performance

Company Overview
The American Club