Digital Marketing Specialist

INGRID DESIGN PTE LTD| Date Posted: 29-May-2021
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Job Nature:
Position Level:
Experienced, Manager
Diploma, Bachelor's / Honours

Job Description

You have a passion for media, brand, and content strategy. You’re solution orientated social media and creative strategist. You like keeping with social media trends, marketing tactics, and have a deep understanding of all social platforms. You are a quick learner, a great communicator, and a team player, and love keeping up on the latest newest platform changes and marketing tools. You can develop, execute, and optimize brand awareness and demand-generation activities across any paid media channels and social platforms.

You are a master of the day-to-day management of advertising campaigns and recommend strategies for effective ad creative.

Job Description:

  • Develop digital and social media strategies to engage the target audience and manage content on social media and website to grow footfall and sales conversions
  • Setup, maintain and drive engagement of various social media channels
  • Creating suitable content
  • Experience managing successful social media campaigns, and a solid understanding of social marketing
  • Lead in the formulation of a social and digital media strategy to drive engagement
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)
  • Knowledge of software such as Photoshop, keynotes, excel, and PowerPoint.


  • Experience with digital marketing techniques such as SEO/SEM, content marketing, social media marketing, video, email marketing, links building, website analytics, lead nurturing.
  • Advanced skills in building excel tables and can interpret and analyze social media and paid media analytics such as Google Analytics, Facebook Insights, and web traffic metrics.
  •  Good interpersonal, communication skills, and personality.
  • Minimum of 2-years experience in Digital Marketing and SEO/ SEM, social media specialist, media buyer, or experience managing paid media campaigns across various platforms, preferably in an agency.
  • Degree/diploma in communications, digital marketing, advertising, or media-related courses.
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