Digital Marketing Manager

Deskera Pte Ltd | Date Posted: 22-Sep-2018
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Job Nature:
Permanent
Position Level:
Experienced, Manager
Qualification:
Bachelor's / Honours, Masters / PhD

Job Description

Our Sales Development team comprises of Marketing Managers and Business Development Reps. The Digital Marketing Manager will lead overall development, oversight and execution of our digital marketing strategy, with an emphasis on demand generation. The Digital Marketing manager needs to have extensive knowledge of web, social, search, SEO and digital event platforms along with how channels can work together to create best-in-class experiences that drive greater customer engagement

 

Deskera offers an innovative, fast paced start-up environment and outstanding leadership to help you take your career to the next level. You will experience the excitement of a high growth environment and work with exceptional talent.

 

Job Description

  • Turn company objectives into scalable, actionable digital marketing campaigns that deliver pipeline targets across Deskera's portfolio.
  • Lead, own and drive pipeline generation targets for paid advertising, SEO and Social channels.
  • Identify key performance metrics for early stage pipeline generation and implement structured performance measurement for the digital lead generation program.
  • Implement and manage lead nurturing program for cold leads.
  • Work with the content marketing team to deliver engaging content for our landing pages and web properties
  • Optimise and be data driven in continuously measuring and improving campaigns and conversion touch points in the marketing funnel to get the best results to lower CPA
  • Deliver breakthrough ideas, innovation and leadership to drive our outreach via digital channels.

 

Requirements

  • Demonstrable experience in planning and executing successful digital marketing strategies and campaigns. Prior experience with a digital marketing agency preferred.
  • Solid knowledge of online marketing tools and best practices.
  • Hands on experience with SEO/SEM, Google Analytics and CRM software.
  • 3+ years of relevant marketing experience in a role managing multi-channel marketing campaigns.
  • Exceptional analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • Excellent written and verbal communication skills

 

 

EDUCATION: Bachelor’s Degree

 

LOCATION: Singapore

 

Company Overview
Deskera Pte Ltd