Digital Marketing Manager (Hospitality)

People Profilers Pte Ltd| Date Posted: 24-Apr-2021
EA Licence No: 02C4944|EA Personal Registration No: R1111375
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Job Nature:
Position Level:
Bachelor's / Honours

Job Description


  • Work closely with Sales, Revenue, Marketing and PR, managing appointed social media agencies to raise global brand awareness, and increase customer engagement on our social media channels.
  • Drive/craft relevant social media initiatives in tandem with the property stakeholders, and provide social media guidance/support to the regional property teams.
  • Experienced with Facebook ads manager and campaign optimizing strategies.
  • Work closely with Head of Digital Marketing to evolve digital marketing strategy, and provide analytical and executional support of Owned, Earned and Paid media.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Evaluate emerging technologies for hotels


Job Requirements:

  • Bachelor in Business, Marketing or equivalent
  • 5 years of experience in content planning; ideally with proven working experience in digital marketing for Hotels or related industries
  • Understand revenue management principles for hotels
  • Familiar with major social media platforms like Facebook, Instagram, Twitter, Wechat, Weibo and LinkedIn.
  • Familiarity with social listening tools like Digimind or ReviewPro is a plus
  • Good understanding of database marketing & social media is a bonus.
  • Content Management System (CMS) knowledge is a plus
  • Experience with paid social advertising campaigns
  • Experience with lifestyle journalism/web publishing is advantageous
  • Able to understand and analyse social media metrics to determine success of campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools such as Google Analytics
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Must be highly organized, detail oriented and have the ability to multi-task and shift priorities as needed
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Outstanding project management skills, solution and action oriented
  • JOBID: 8R73XV

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.


Kindly email your resume in a detailed Word format to [Click Here to Email Your Resume]


We regret that only shortlisted candidates will be notified


People Profilers Pte Ltd

Tel:   6950 9753

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley


Company Overview
People Profilers Pte Ltd