Digital Marketing Executive

Sunrise & Co. Pte Ltd| Date Posted: 21-Nov-2020
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Job Nature:
Permanent
Position Level:
Entry Level, Experienced
Qualification:
Bachelor's / Honours, Masters / PhD

Job Description

Sunrise is one of the leading sports goods companies of Asia, involved in wholesale & distribution of branded sports equipment, accessories, footwear & apparel. The company has offices in several countries of Asia with headquarters at Singapore. We have a strong online presence being managed by a dedicated team of creative people. Now we have a slot available for the position of Digital Marketing Executive at our Singapore office, which offers great scope for expressing creativity.

 

Responsibilities:-

The ideal candidate will have passion for e commerce business, brand marketing & adoption of technology. The responsibilities will broadly include:-

 

  1. Implement and optimize all Digital Marketing efforts for website.
  2. Ability to create, edit and optimize lively web copy to improve brand awareness and reinforce global messaging programs 
  3. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  4. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with brand goals.
  5. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  6. Generate daily, weekly and monthly Digital Marketing reporting for all major metrics, goals tracking, revenue tracking, and other paid search and display initiatives.
  7. Control all aspects of traffic, optimization, and troubleshooting with a sustained focus on efficiency and scalability.
  8. Keep pace with the latest industry trends and competitor activities.
  9. Assist in the maintenance and monitoring of keyword bids, impression share, quality score and other important account metrics.
  10. Launch and optimize campaigns across multiple online channels (Facebook Ads, Display, Web, Onsite, and Email) to drive short-term and long-term results
  11.  Communicating to team and management on project development, timelines, and results. Work closely with the other team members to meet the brand goals.
  12. Generate sales report from the Website, SEO Monthly Audit Report.
  13. Work hand in Hand on updating the monthly promotions collaterals for each region on the sites, sending out EDM etc.
  14. Stocks Adjustment, Stocks receiving, New product Creation, product price & image Update, Product Description Update (Materials, String Recommendation, Technology, Collection)
  15. Assist with orders, refunds or exchanges via emails, phone.

Requirements: -

  • Diploma Holders in Digital Technology, Computer Science , Marketing or related field
  • 1 to 2 years of direct digital marketing experience
  • SQL or similar data skills required
  • Branding or marketing background 
  • HTML, CSS and JavaScript preferred for web-tracking implementation
  • Fast Learner – Can achieve power-user status on multiple tools quickly
  • Experience planning, delivering, and executing media, measurement, and creative strategy
  • Ability to share/present complex results of analysis in a clear and compelling manner that inspires action

 

Company Overview
Sunrise & Co. Pte Ltd