Digital Marketing Executive

IMAPAC Pte Ltd| Date Posted: 15-Apr-2019
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Job Nature:
Position Level:
Entry Level, Experienced
Diploma, Bachelor's / Honours, Masters / PhD

Job Description



Planning & Executing

    • Plan short and long term marketing plans to drive route objectives
    • Work on through the line strategies to push selected markets
    • Develop and execute approved marketing plans i.e. plan above and below the line media mix in the most cost effective manner
    • Develop creative ideas and copy for ad visuals/EDM, POS, etc.
    • Develop and manage web and social media content
    • Actively drive media campaigns promoting the conference to cross sell and up-sell
    • Revamp how we do our marketing at IMAPAC by employing best digital marketing practices and create new procedures and implement.
    • Select and implement a CRM system by working closely with marketing and sales team 



Channel identification, targeting and evaluation

    • Research and segment prospective markets, identifying best communication streams and delivering communications messages though these streams
    • Research markets for trends, preferences, habits, etc to craft the right communication message and channels as every market differs
    • Leveraging web statistics to assist in targeting and refining marketing communications
    • Analyze and report on outcomes of activities/campaigns
    • Comb through post campaign reports (CRM, sales, etc) to refine media mix and communication messages for more effective campaigns moving forward
    • Ongoing review of best practice to find new and innovative ways to connect to market


Partner liaison

    • Assist in the ongoing co-operative activities with identified tourism and other partners to create cost effective marketing activities
    • Negotiate and strategize on the coverage from media partners
    • Bring in ad hoc cash support for campaign/events
    • Assist in gaining co-operative marketing funds from these partners
    • Manage the Creative, Media and PR internal and external stakeholders
    • Support the Sales & Distribution department with communication materials




    • Support, facilitate and conduct internal marketing training activities
    • Internal reporting to General Manager and Project Director
    • Support Ad Hoc projects as required
    • Obsessive focus on new and cost effective, innovative marketing practices to stay one step ahead of the competition and drive sales
    • Manage and work successfully with junior marketing executives



  • Good Degree holder in Marketing/Communications/Business Management
  • Min.2 years in a marketing role with strong experience in managing junior staff
  • Excellent communication, persuasion and negotiation skills
  • Positive attitude, Cheerful and Confident personality (sociable, charismatic and engaging)
  • Strong drive for sales and marketing
  • Ability to manage multiple projects, both tactical and strategic in nature – achieving both time and budgetary deadlines.
  • Ability to handle stress, show resilience and adapt to changing market trends and quick to learn
  • Persistent and disciplined
  • Creative in problem-solving
  • Mandarin-speaking ability will be an advantage as there will be liaison between Mandrin speaking clients

Ideal candidate likely be someone who has both software development background and digital marketing background, if possible management experience.

Please apply directly to [Click Here to Email Your Resume] with your detailed resume and cover letter. Only shortlisted candidates will be notified.


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