Plexure Pte Ltd

Digital Marketing Executive

Plexure Pte Ltd| Date Posted: 5-Apr-2019
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Job Nature:
Permanent
Position Level:
Entry Level, Experienced
Qualification:
'A' Levels, Diploma, Bachelor's / Honours

Job Description

Responsibilities:
• Manage and execute / implement full spectrum of marketing & communications achieving company goals and targets
• Conceptualize development and execution of advertising creative ideas, design and layout in support of all marketing activities such as advertising, print and digital media (print, direct mailers, newsletters etc.)
• Conceptualize copywriting & production of presentation materials, online content, marketing collaterals – brochure, EDM, presentation slides, fact sheets etc.
• Conduct market research on competitors marketing campaign, brand positioning and awareness
• Develop marketing plans and strategies which is inline with the corporate identity to increase brand awareness and market share
• Drive digital marketing programs for the business with strong focus and understanding of product branding
• Manage the professional website content architecture and identify approaches / strategies to improve the website
• Carry out Search Engine Optimization (SEO) / Google Adwords / backlink marketing campaign
• Conceptualize and set up lead generation platform through different marketing channels
• Evaluate the effectiveness of marketing channels and activities

 

Requirements:
• Min GCE ‘A’ Level / Diploma / Degree in any marketing discipline
• Strong knowledge in conceptualism, planning and execution of marketing activities
• Able to evaluate marketing activity and monitor competitor activity
• Must be well-organized, well groomed & possesses a pleasant disposition
• Excellent command in written and verbal English and Chinese (Mandarin) - in order to liaise with Chinese speaking associates
• Pleasant personality, with excellent organizational and prioritizing skills, mature and analytical
• High levels of creativity
• Enthusiastic, results-oriented and able to work independently
• Meticulous with an ‘eye’ for details
• Able to work in a fast-paced environment and handle pressure well

Company Overview
Plexure Pte Ltd