Manpower Singapore

Digital Marketing Executive

Manpower Singapore| Date Posted: 6-Jan-2021
EA Licence No: 02C3423
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Job Nature:
Permanent
Qualification:
Diploma, Bachelor's / Honours, Masters / PhD

Job Description



Responsibilities
  • Manage and execute full spectrum of marketing and communications achieving company goals and targets
  • Conceptualize development and execution of advertising creative ideas, design and layout in support of all marketing activities such as advertising, print and digital media (print, direct mailers, newsletters etc.)
  • Conceptualize copywriting and production of presentation materials, online content, marketing collaterals - brochure, EDM, presentation slides, fact sheets etc.
  • Conduct market research on competitors marketing campaign, brand positioning and awareness
  • Develop marketing plans and strategies which is in line with the corporate identity to increase brand awareness and market share
  • Drive digital marketing programs for the business with understanding of product branding
  • Manage the professional website content architecture and identify approaches to improve the website
  • Carry out Search Engine Optimization (SEO) / Google Adwords / backlink marketing campaign
  • Conceptualize and set up lead generation platform through different marketing channels
  • Evaluate the effectiveness of marketing channels and activities



Requirements
  • Diploma / Degree in any marketing discipline with 2 - 4 years of working experience in similar capacity
  • Knowledge in conceptualism, planning and execution of marketing activities
  • Able to evaluate marketing activity and monitor competitor activity


Teh Hui Tian, Zoe EA License No. 02C3423 Personnel Registration No. R2089915

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Manpower Singapore