ECCO Shoes Singapore Pte Ltd

Digital Marketing Content Creator - Singapore and Malaysia

ECCO Shoes Singapore Pte Ltd | Date Posted: 26-Nov-2018
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Job Nature:
Permanent
Position Level:
Entry Level, Experienced
Qualification:
Diploma, Bachelor's / Honours

Job Description

Position Summary

The Digital Marketing Content Creator is a key driver of ECCO’s consumer engagement and communication strategy across all online and offline platforms. This is a extremely hands-on role helping to define our holistic social media strategies, concepting and creating content and working across various departments to ensure our brand execution is compelling and consistent throughout.

 

General  Responsibilities

Scope

  • Ensure the optimal tone of copy is on point tailored for segmented audiences and brand messages.
  • Take part in cross-departmental creative collaborations to ensure content is hitting the correct audiences as well as strategic and commercial objectives.
  • Staying up-to-date with commercial developments and generate new ideas to connect with the defined target audiences.
  • Ensure and execute our brand guidelines across all platforms with understanding of variations for different products within the business, targets and campaign missions.
  • Be the primary creator and editor of digital assets for brand campaigns, product stories, and sales communications (graphics, photos, videos) to share across all digital media platforms and print executions in-store or out of home.
  • Support all social media or digital initiatives for a brand (Facebook, Instagram, EDMs)

 

Skills

  • Portfolio submission is required and will be the key consideration.
  • Bachelor or certificate in arts, graphic design, marketing, etc. required.
  • Passionate for and past experience in social media and/or content development.
  • 1-3 years of experience working as a content creator or in the field of content marketing.
  • Proficient in all Adobe Platforms and in particular Photoshop and Illustrator.
  • Photography and video production skills is a major asset.
  • Excellent organization and time management skills.
  • A detail-oriented, collaborative, and creative team-player.
  • Must be able to work in a fast-paced, fluid environment under intense deadlines.

 

Job Experience & Requirements

Education

  • Certificate holder or above in arts, graphic design, marketing or a related field of study.

Experience

  • 2-  years relevant experience.
  • Experience working with a network of media contacts and partner customers.
  • Retail marketing experience is a major asset.

Mobility/Travel

  • Occasional travel is required.

Language

  • Excellent spoken and written English.

 

Competency Requirements 

Digital content creation and editing skills

  • Fluent with Adobe Creative Cloud, including Photoshop, Illustrator, Premiere

Project Management

  • Strong project management, organizing and planning for leading marketing projects from design stage to implementation.

Business Acumen

  • Basic understanding of retailing in ecommerce and traditional brick and mortar with OMNI channel strategies.  
  • Marketing Technical skills
  • Good understanding of and experience in marketing tools and retail marketing

 

Company Overview
ECCO Shoes Singapore Pte Ltd