Core Concepts Pte Ltd

Digital Inbound Marketing Manager

Core Concepts Pte Ltd| Date Posted: 4-Aug-2019
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Job Nature:
Position Level:
Manager, Senior Manager
Bachelor's / Honours, Masters / PhD

Job Description

Core Concepts is looking for a Digital Marketing Manager to join our team. As part of the marketing team, your objectives will be to execute and manage digital inbound marketing campaigns to increase returns for our online lead generation activities.



  • Develop and implement a process driven approach for the execution of digital marketing.
  • Build our digital marketing roadmap and overall content marketing content strategy to defined personas
  • Hands-on management and optimization of paid media channels such as paid search, paid social, content syndication - to build best-in-class performance marketing channels
  • Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximise return on ad spend
  • Provide analysis, visibility and insights on digital advertising performance



  • 5 years of hands-on experience running paid search or paid social
  • Experienced in performance marketing, with a focus on understanding Return on Investment (ROI)
  • Strong quantitative skills and the ability to analyze data and make data-driven decisions
  • Ability to clearly communicate results, key learnings and areas of opportunities
  • Relevant experience including PPC paid social and display
  • Knowledge of current online marketing trends and best practices
Company Overview
Core Concepts Pte Ltd