Digital Analyst / Senior Digital Analyst - Tealium / Google Tag

Marina Bay Sands Pte Ltd| Date Posted: 29-Nov-2019
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Job Nature:
Permanent
Qualification:
'N' Levels / 'O' Levels, ITE/ NITEC/ Higher NITEC, 'A' Levels, Diploma, Bachelor's / Honours, Masters / PhD

Job Description

JOB SCOPE

The Digital Analyst / Senior Digital Analyst is a conversion driven individual who ensures proper tracking is in place to measure success of Marina Bay Sands’ digital activities.

  • Collaborate with multiple stakeholders to understand business objectives in order to establish appropriate measurement framework and tagging strategy on Tealium and GA360
  • Design tracking solutions to include data layer and events recommendations leading to proper tagging specifications to be implemented
  • Implement campaign and event tags on Tealium IQ and maintain IQ best practices (supported by developers for scripting requirements)
  • Implement AudienceStream segments following alignment with marketing team on campaign target audiences
  • Setup rules of campaign triggers to be delivered against specific audience segments through Tealium connectors onto relevant marketing platforms
  • Collaborate with performance marketing team to optimize conversion rates and KPIs through data analysis across channels (media, website, mobile etc.), user journeys, conversion funnels, campaigns etc.
  • Create meaningful reports to track web and campaign performance, aligning to business objectives
  • Analyze web performance to deliver actionable insights and recommendations, eg. campaign optimization, page and web journey enhancement, A/B test opportunities etc.
  • Be the subject matter expert on Google Analytics 360 through ownership of the platform’s implementation and data integrity
  • Audit existing tagging implementation across Tealium and GA360 to identify opportunities for improvement
  • Establish a process for quality control of all tags deployed across relevant platforms (this includes alerts to detect anomalies)
  • Implement fixes in a timely manner upon identifying data collection issues
  • Standardize campaign naming convention to ensure consistency in reporting across all partners and platforms
  • Ensure best practices in tracking across all digital platforms
  • Maintain data governance

JOB REQUIREMENTS

  • Bachelor’s Degree in related field (eg. Marketing, Economics, Statistics, Mathematics)
  • Minimum 3 - 5 years in web analytics and tagging implementation 
  • Hands-on experience on tag management platforms such as GTM, DTM or Tealium (Tealium preferred)
  • Ability to troubleshoot and problem solve in a fast-paced environment
  • Ability to interpret business and campaign requirements to identify types of data / events to track for performance evaluation
  • Well organized and proactive with excellent attention to detail
  • Proactive in leading analysis and troubleshoot data anomalies
  • Ability to prioritize and deliver tasks and projects on time
  • Possess a curious mind to want to investigate and constantly ask “why” and provide data driven answers
  • Passion for number crunching and logical problem solving
  • Experience reporting with Web Analytics Tools (GA360, Adobe Analytics)
  • Experience in tracking eCommerce platforms and digital marketing activities
  • Media tagging experience a plus