Data Analyst

CyberSprout Pte Ltd| Date Posted: 25-Feb-2021
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Job Nature:
Permanent
Position Level:
Experienced
Qualification:
Bachelor's / Honours

Job Description

Job description

  • Perform data extraction from internal databases, email marketing tools and Google Analytics.
  • Manage and update customer centric data analysis, data visualization, segmentation and predictive modeling methods to provide insights and drive decision-making.
  • Monitor customers’ behavior to convey our delivery service to each customer segment.
  • Compile, identify trends, and evaluate data to support the E-Commerce team in decision-making.
  • Identify and track KPIs on web traffic and lead conversion funnels.
  • Identify, model, and evaluate opportunities to improve customer acquisition and retention.

Job Requirements

  • Over 3 years of relevant work experience in a marketing agency or e-commerce business preferred.
  • Advanced MS Excel and data manipulation skills.
  • Relevant understanding and skill set of Google Analytics.
  • Ability to draw conclusion from numerical data and conversion rate optimization.
  • Familiarity with attribution, econometric modelling and predictive analytics.
  • Demonstrable SQL skills with any of the SQL coding variations – MYSQL / MariaDB / Postgre.
  • Statistical analysis skills coupled with strong problem-solving ability.
  • Cross-device analytical experience (Mobile / Desktop / Tablet / App).

 

 

Company Overview
CyberSprout Pte Ltd