CRM Analyst

CHARLES & KEITH GROUP| Date Posted: 10-May-2021
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Job Nature:
Position Level:
Entry Level, Experienced
Bachelor's / Honours

Job Description

Job Responsibilities

  • Optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
  • Provision of ongoing support to Business development teams in the profiling and segmentation of customers as well as conducting of tactical mining to support their business initiatives
  • Effective segmentation across multiple communication channels (EDM, SMS and Mobile Application)
  • Identify different customer’s profiles to improve retention, reactivation of customers and promote cross/up-selling campaigns
  • Perform post campaign analysis and evaluate marketing campaign effectiveness and make recommendation on subsequent steps
  • Generate actionable customer insights to improve key business outcomes
  • Manage the creation of data extension and automation jobs using Salesforce Marketing Cloud
  • Plan and set up automated customer journey map to boost brand awareness, enhance customer engagement and retention.
  • Support lead nurturing and customer acquisition projects in collaboration with cross functional teams
  • Provide Analysis on customers' purchasing behavior to drive email content optimization
  • Acquire data from different data sources, maintain data systems and CRM
  • Perform data integrity checks to ensure consistent and accurate data for analyzing
  • Perform timely & accurate KPI reporting on weekly/monthly/ad-hoc basis



  • At least a Degree in Information Technology, Marketing, Statistics or equivalent
  • Preferable with at least 2 years of experience in related field
  • Prior Knowledge in PowerPoint and Excel reporting skills (Pivot Table, Vlook up) is essential
  • Prior Experience in SQL, QlikView and Python with relational database knowledge will be preferred
  • Basic understanding of Salesforce Marketing Cloud and Ampscript will be advantageous
  • Able to perform strong analytical skills with a data-driven mindset is essential
  • Strong data analytics competencies and able to turn data into actionable insights
  • Keen sense of fashion and a passion for the fashion industry


*We thank you for your application, and regret to inform you that only shortlisted candidates will be notified. Please allow us up to 3-4 weeks to process your application. All resumes will be kept strictly confidential.

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