Business Unit Manager

Borden Company (Pte) Ltd | Date Posted: 11-Jul-2018
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Job Nature:
Permanent
Position Level:
Experienced, Manager
Qualification:
Bachelor's / Honours, Masters / PhD

Job Description

Job Description
The position of Marketing Manager consists of developing marketing strategy to identify potential consumer/customer channels and segments, increase demand for products and services offered by the company, thereby increasing sales, market shares and ultimately consumer/customer satisfaction.  The role also encompasses keeping abreast of their resposible markets, their competitive developments, trends in the industry and understanding compliance with government regulations. 

Tasks

  • Formulate and develop local and international business strategies based on knowledge of agreed and established objectives, market characteristics and cost factors.
  • Achievement of sales targets and expenses control
  • Ensure proper preparation of the promotion plans for designated products in accordance with strategy and direction
  • Develop pricing strategies that are competitive in the various markets and channels.
  • Strategic planning and forecasting to ensure sales of products and services.
  • Be updated on competitive developments, industry trends and government regulations both locally and internationally.
  • Formulate promotional activities to drive sales and market share growth

Qualifications & Requirements
  • Bachelor’s degree in any discipline
  • Preferably with 5 to 6 years of experience in a similar capacity in the FMCG industry covering the retail channel and pharmaceutical channels
  • Working knowledge & experience with international markets will be advantageous
  • Excellent planning and analytical skill, interpersonal and communication skills required
  • Results oriented and dynamic individual with strong business acumen
  • Working knowledge with distributor is essential
Company Overview
Borden Company (Pte) Ltd