Business Development Manager

Human Capital Singapore| Date Posted: 15-May-2019
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Job Nature:
Position Level:
Bachelor's / Honours

Job Description

Core responsibilities

  • Conceptualise, develop and implement integrated corporate branding and public relations strategies to ensure that the public has a good understanding of HCS, its HR WSQ programmes, tertiary education programmes, HR advisory services and other new businesses through pro-active engagement, as well as targeted creative communications.
  • Plan and execute company-wide marketing strategy, including, but not limited to digital marketing, B2B, B2C, C2C
  • Develop creative design and do copywriting for corporate publications and marketing collaterals including course synopsis, brochures, newsletters, publicity materials, webpage contents.
  • Maintain and update corporate website and social media such as LinkedIn, Facebook, Twitter and Instagram.
  • Research, write and edit press releases, speeches, articles including corporate presentation materials.
  • Keep abreast of trends and developments in human capital management and development and update/make recommendations to senior management to enhance the market positioning and branding of HCS.
  • Oversee outreach events such as road shows, exhibitions, talks, conferences, masterclasses or seminars

Job specifications

  • Minimum a Degree in Marketing, Mass Communications, Journalism or equivalent.
  • 3 to 5 years of relevant work experience in the field of marketing communications, public relations, branding and media relation or similar capacity.
  • Strong command of the English language and Mandarin (to liaise with Chinese-speaking clients and business partners)
  • Experienced in managing corporate social media platform.
  • Good analytical and creative mind.
  • Ability to multi-task and meet tight deadlines in a fast paced working environment.
  • Excellent negotiation and interpersonal relationship skills
  • Entrepreneurial spirit
  • IT-savvy and works well under pressure
Company Overview
Human Capital Singapore