Brand Manager (Up to 3.8K)

People Profilers Pte Ltd| Date Posted: 27-Aug-2019
EA Licence No: 02C4944
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Job Nature:
Permanent

Job Description

Brand Manager

Monday Friday 8:30am-6pm

Location: Redhill

Up to 3.8K

Responsibilities:

•         Translate brand strategies into brand plans, brand positioning and go-to market strategies

•         Take lead on creative brief based on objectives and deliverables set out by PD team, and work closely with designer to ensure that new product design is aligned with the brand. Creative brief will include parameters like shape, size, colours, fonts and graphic elements

•         Monitor market trends and keep a close eye on competitive products in the marketplace, to ensure that all products, services and product lines abide by brand guidelines and resonate with current and potential markets

•         Provide presentation materials for retailer presentations which will effectively showcase the brand and its promises

•         Support wholesale arm with required collateral, presentations when required, and guide development of trade equipment

•         Manage social media platforms From planning of organic content, execution to analysis, and ensuring these are inline with current market environment, brand positioning and goals

•         Create content for email marketing from conceptualization, direction on design and delivery. This has to drive an increase in leads, engagement and revenue. To also optimize these campaigns through testing and segmentation

•         Knowledge of paid search such as Google AdWords, display advertising and media buys

•         Develop, implement and execute marketing calendar, including print and online campaigns, events, public relations, A&P, creative projects and the like

•         Oversee marketing and advertising activities to ensure consistency with product line strategy

•         Develop and oversee marketing budget

•         Work closely with external agencies to copywrite press releases and liaise with the media to build brand awareness. Expand and maintain media database o Work closely with external agencies to copywrite press releases and liaise with the media to build brand awareness. Expand and maintain media database

 

Requirements:

•         Candidate should possess minimum diploma or degree in marketing

•         Minimum 3 years of relevant experience in marketing, digital communications or public affairs

•         Excellent written and verbal communication skills

•         Good leadership and communication skills

•         Ability to think creatively and innovatively to create and curate events, collaborations, initiatives and the like

•         Budget management skills and proficiency

•         Ability to juggle multiple projects and meet tight deadlines

•         Good grasp of design software to assist in key communication visuals

•         Keen interest in photography, styling, design and food

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Alternatively, you may wish to email your resume in a detailed Word format to [Click Here to Email Your Resume]

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd, 1 Finlayson Green #18-01 Singapore 049246 Tel:  6671 9886 Fax:  6536 7890

http://www.peopleprofilers.com

Consultant in charge: Mok Weng Yi Rebecca

EA Licence Number: 02C4944

Registration Number: R1984619

ID: 45615

Please be informed that the personal data you provided by way of your job application to People Profilers will be collected, used and disclosed by or on behalf of People Profilers to determine or investigate your suitability, eligibility or qualifications for employment with People Profilers and/or its Clients and manage your application for employment with People Profilers and/or its clients, including identifying you as a potential candidate for future suitable positions and/or notifying you of any such positions, either existing or in the future

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People Profilers Pte Ltd