L.D. Waxson (S) Pte. Ltd.

Brand Executive / Senior Brand Executive

L.D. Waxson (S) Pte. Ltd.| Date Posted: 23-Aug-2019
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Job Nature:
Permanent
Position Level:
Entry Level, Experienced
Qualification:
Bachelor's / Honours

Job Description

Responsibilities:

  • Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
  • Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
  • Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
  • Plan and execute new product launches.
  • Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
  • Responsible for planning and delivering innovative content across all social media platforms.
  • Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
  • Measure and report performance of all digital marketing campaigns.
  • Monitor competitor’s activities and data analysis, as well as current market performance and trends.

 

Requirements:

  • University degree in Marketing or Business Administration.
  • Experience in healthcare / personal care in the FMCG industry would be an advantage.
  • Strong proficiency in both English and Chinese language to be able to translate these 2 languages for marketing collaterals.
  • Proactive, result-driven and presentable.
  • Analytical minded, effective communication and interpersonal skills.
  • Hardworking with initiative and able to work under pressure to meet deadlines.
Company Overview
L.D. Waxson (S) Pte. Ltd.