Marina Bay Sands Pte Ltd

Associate Director – Nightlife Marketing

Marina Bay Sands Pte Ltd Date Posted: 29-Jan-2018

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Job Description

JOB SCOPE

The Associate Director of Nightlife Marketing is a dynamic, hardworking, results driven and objective oriented individual, tasked with launching and marketing the TAO Group’s first venture at Marina Bay Sands – LAVO. This role will also cover other future nightlife venues as the management deems appropriate. He/she will be the key individual that coordinates the development of the strategic marketing plans for the nightlife venues and ensures its effective implementation in order to help the venues achieve their key objectives.

To perform all duties in accordance with MBS policies and within the realm of the MBS Company vision, mission and values.

This role will also have a responsibility to maintain a constant line of communication with the TAO group management, our nightlife venues partner, effectively working in a dual line reporting relationship with them.

Job Responsibilities

  • Work closely with the Executive Director of Marketing, the SVP of Marketing and the F&B Management team to develop the strategy and plan the execution of all integrated marketing and communications activities to ensure the essence of the brand is effectively translated to the market.
  • Work with the Advertising & Brand, Social Media as well as E-Commerce teams to assist with the execution of the venue’s traditional and digital marketing assets to achieve increased revenue and guest retention.
  • Digital assets include, but are not limited to social media, ticket sites, website content, E-commerce, digital advertising, on property digital, and database management
  • Traditional assets include, on property marketing, outdoor and print advertising
  • Complete assignments by priority as well as build a strong, integrated relationship between marketing, management, and the rest of the integrated resort.
  • Assist with the conceptualization, planning and execution of weekly events.
  • Familiarity and proficient with monitoring and analytics platforms (both free and paid tools), web trends tracking and the ability to track activity to generate monthly reports.
  • Coordinate and maintain the most updated marketing collateral and branding in venue.
  • Coordinate announcements of marketing events across all marketing platforms and departments/ensure internal event marketing calendar is updated regularly.
  • Attend weekly all-staff meetings to present upcoming events and key marketing initiatives.
  • Develop the following:
    • Event layers
    • Strategic cross promotions with local partners and businesses
    • Convention partnerships, promotions and events
    • Cross promotional opportunities on property/in the resort
    • Identify key holiday weekends, special events, celebrity birthdays, album releases, film releases and social events for targeted event programming and offerings
    • Restaurant marketing offers and promotions
    • Seasonal event programs (brunch, day parties, etc.)
  • Oversee MEO documents and weekly meetings with all departments to review upcoming marketing events.
  • Maintain marketing & entertainment budget.
  • Assist with advancing of celebrity/DJ events on a weekly basis.
  • Manage workflow between marketing department and graphics team.
  • Assist with execution of all beverage marketing relationships.
  • Assist in the creation of new and exciting content, including: graphics, photography and videography.
  • Keep up to date with all pop culture and current events and look for opportunities to capitalize on trends.
  • Coordinate PR plans and efforts with the communications team.
  • Find creative ways to drive patron visitation, develop new business and increase spend.
  • Ensure that all VIP guests are known personally and managed effectively.
  • Work with the Loyalty Marketing team to leverage the program and grow memberships that can drive spend at the venue.
  • Develop a strong network amongst influencers and target audiences, in order to leverage the network to drive visitation and patronage.

JOB REQUIREMENTS

EDUCATION

  • Bachelor’s Degree in Marketing, Hospitality or another related field

REQUIRED EXPERIENCE

  • 5+ years of experience in a senior marketing role preferred.
  • Similar experience in restaurant, nightlight or hospitality preferred.
  • Proven leadership ability to build teams, inspire change and serve customers in a matrixed environment.

REQUIRED KNOWLEDGE / SKILLS / ABILITIES / PRESENCE

  • Proficiency in Adobe Creative Cloud and Microsoft Office.
  • Knowledge of illustration, animation, typography, motion graphics photography, videography, HTML, CSS and/or writing skills a plus.
  • Organized, with superior preparation, writing and communications skills to prepare & present business plans.
  • Quantitative and analytical skills - comfortable with the requisite financial and analytical functions necessary to quantify the performance of marketing initiatives.
  • Capable of distilling subjective marketing topics into objective marketing actions.
  • Professional maturity, capable of building consensus between line and staff functions.
  • Superior leadership skills – comfortable working with indirect authority.
  • Be capable of logical thinking and strategic planning.
  • Possess exceptional communication and presentation skills, both written and verbal, including the ability to communicate findings and other data clearly and efficiently to Executives and diverse audiences.
  • Well versed with the advertising and media landscape in Asia Pacific, as well as a thorough knowledge of the nightlife business.
  • Well networked in order to drive the right people to the venue from an influencer perspective.
  • Be meticulous, able to handle multiple tasks efficiently and in an organized way.
  • Be able to handle ambiguity, high workload, and extreme amount of detail.
  • Have exceptional intellectual, professional and interpersonal agility with strong analytical and problem solving skills.
  • Work collaboratively and communicate with senior management team.
  • Have strong financial acumen and bottom-line orientation.
  • Possess excellent leadership capabilities and charisma skills to influence, inspire, and motivate key stakeholders and employees around a single vision.
  • Work in a fast-paced, busy, and somewhat stressful environment.
  • Maintain physical stamina and proper mental attitude, and the ability to deal effectively with guests, management, employees and outside contacts while working under pressure and meeting deadlines.
  • Read, write, speak and understand English required.
  • Read, write, speak or understand Mandarin preferred.
  • Get along with fellow Team Members and work as a team.
  • Be willing to work any day and any shift.
  • Meet the attendance guidelines of the job and adhere to departmental and company policies.
  • Have a well-groomed, professional appearance.

JOB SCOPE

The Associate Director of Nightlife Marketing is a dynamic, hardworking, results driven and objective oriented individual, tasked with launching and marketing the TAO Group’s first venture at Marina Bay Sands – LAVO. This role will also cover other future nightlife venues as the management deems appropriate. He/she will be the key individual that coordinates the development of the strategic marketing plans for the nightlife venues and ensures its effective implementation in order to help the venues achieve their key objectives.

To perform all duties in accordance with MBS policies and within the realm of the MBS Company vision, mission and values.

This role will also have a responsibility to maintain a constant line of communication with the TAO group management, our nightlife venues partner, effectively working in a dual line reporting relationship with them.

Job Responsibilities

  • Work closely with the Executive Director of Marketing, the SVP of Marketing and the F&B Management team to develop the strategy and plan the execution of all integrated marketing and communications activities to ensure the essence of the brand is effectively translated to the market.
  • Work with the Advertising & Brand, Social Media as well as E-Commerce teams to assist with the execution of the venue’s traditional and digital marketing assets to achieve increased revenue and guest retention.
  • Digital assets include, but are not limited to social media, ticket sites, website content, E-commerce, digital advertising, on property digital, and database management
  • Traditional assets include, on property marketing, outdoor and print advertising
  • Complete assignments by priority as well as build a strong, integrated relationship between marketing, management, and the rest of the integrated resort.
  • Assist with the conceptualization, planning and execution of weekly events.
  • Familiarity and proficient with monitoring and analytics platforms (both free and paid tools), web trends tracking and the ability to track activity to generate monthly reports.
  • Coordinate and maintain the most updated marketing collateral and branding in venue.
  • Coordinate announcements of marketing events across all marketing platforms and departments/ensure internal event marketing calendar is updated regularly.
  • Attend weekly all-staff meetings to present upcoming events and key marketing initiatives.
  • Develop the following:
    • Event layers
    • Strategic cross promotions with local partners and businesses
    • Convention partnerships, promotions and events
    • Cross promotional opportunities on property/in the resort
    • Identify key holiday weekends, special events, celebrity birthdays, album releases, film releases and social events for targeted event programming and offerings
    • Restaurant marketing offers and promotions
    • Seasonal event programs (brunch, day parties, etc.)
  • Oversee MEO documents and weekly meetings with all departments to review upcoming marketing events.
  • Maintain marketing & entertainment budget.
  • Assist with advancing of celebrity/DJ events on a weekly basis.
  • Manage workflow between marketing department and graphics team.
  • Assist with execution of all beverage marketing relationships.
  • Assist in the creation of new and exciting content, including: graphics, photography and videography.
  • Keep up to date with all pop culture and current events and look for opportunities to capitalize on trends.
  • Coordinate PR plans and efforts with the communications team.
  • Find creative ways to drive patron visitation, develop new business and increase spend.
  • Ensure that all VIP guests are known personally and managed effectively.
  • Work with the Loyalty Marketing team to leverage the program and grow memberships that can drive spend at the venue.
  • Develop a strong network amongst influencers and target audiences, in order to leverage the network to drive visitation and patronage.

JOB REQUIREMENTS

EDUCATION

  • Bachelor’s Degree in Marketing, Hospitality or another related field

REQUIRED EXPERIENCE

  • 5+ years of experience in a senior marketing role preferred.
  • Similar experience in restaurant, nightlight or hospitality preferred.
  • Proven leadership ability to build teams, inspire change and serve customers in a matrixed environment.

REQUIRED KNOWLEDGE / SKILLS / ABILITIES / PRESENCE

  • Proficiency in Adobe Creative Cloud and Microsoft Office.
  • Knowledge of illustration, animation, typography, motion graphics photography, videography, HTML, CSS and/or writing skills a plus.
  • Organized, with superior preparation, writing and communications skills to prepare & present business plans.
  • Quantitative and analytical skills - comfortable with the requisite financial and analytical functions necessary to quantify the performance of marketing initiatives.
  • Capable of distilling subjective marketing topics into objective marketing actions.
  • Professional maturity, capable of building consensus between line and staff functions.
  • Superior leadership skills – comfortable working with indirect authority.
  • Be capable of logical thinking and strategic planning.
  • Possess exceptional communication and presentation skills, both written and verbal, including the ability to communicate findings and other data clearly and efficiently to Executives and diverse audiences.
  • Well versed with the advertising and media landscape in Asia Pacific, as well as a thorough knowledge of the nightlife business.
  • Well networked in order to drive the right people to the venue from an influencer perspective.
  • Be meticulous, able to handle multiple tasks efficiently and in an organized way.
  • Be able to handle ambiguity, high workload, and extreme amount of detail.
  • Have exceptional intellectual, professional and interpersonal agility with strong analytical and problem solving skills.
  • Work collaboratively and communicate with senior management team.
  • Have strong financial acumen and bottom-line orientation.
  • Possess excellent leadership capabilities and charisma skills to influence, inspire, and motivate key stakeholders and employees around a single vision.
  • Work in a fast-paced, busy, and somewhat stressful environment.
  • Maintain physical stamina and proper mental attitude, and the ability to deal effectively with guests, management, employees and outside contacts while working under pressure and meeting deadlines.
  • Read, write, speak and understand English required.
  • Read, write, speak or understand Mandarin preferred.
  • Get along with fellow Team Members and work as a team.
  • Be willing to work any day and any shift.
  • Meet the attendance guidelines of the job and adhere to departmental and company policies.
  • Have a well-groomed, professional appearance.

Company Overview

Marina Bay Sands Pte Ltd
Marina Bay Sands® is Asia’s leading destination for business, leisure and entertainment delivering once-in-a-lifetime experiences. The landmark building is situated in the heart of Singapore’s Central Business District and transforms Singapore’s skyline and the country’s tourism landscape. The destination offers a luxury hotel, state-of-the art convention and exhibition facilities, theaters, world-class entertainment and the best shopping and dining in the region. The three hotel towers are crowned by the Sands SkyPark® on the 57th story. Product & Services Conveniently located in the heart of the Central Business District and 20 minutes from Changi Airport.