Assistant Marketing Manager (Retail & Wholesales / Fashion Industry)

Thame's Human Resources Pte Ltd | Date Posted: 2-Feb-2019
EA Licence No: 11C5602 | EA Personal Registration No: R1217654
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Job Nature:
Position Level:
Experienced, Manager
Bachelor's / Honours

Job Description


  • Understand & drive brand awareness
  • Manage Marketing Budget
  • Drives and executes PR, KOL, Marketing & Events for Singapore and APAC Wholesale markets
  • Liaise and coordinate with agencies and vendors in local execution

Key Area of Responsibility:


  • Build and strengthen brand in the Sngapore and APAC market.
  • Formulate marketing strategies and proprieties in Singapore.
  • Assist and work with APAC Wholesale distributors to strategically build brand presence and commercial alignment through Digital, PR, KOLs and Event campaigns.
  • Track and evaluate go-to-market seasonal plans for commercial & branding alignment
  • Facilitate internal and external communications to ensure Marketing updates are cascaded to distributors regularly on a timely manner.
  • Regularly gather market feedback to further improve effectiveness of marketing strategies/plans/tools.
  • Ensure proper implementation of marketing strategies.
  • Update relevant APAC department with monthly Marketing Report.
  • Attend seasonal Product Launch in APAC to obtain the regional strategies and directions.


  • Co-manage budget in Singapore with Marketing Manager
  • Maximize investment towards the brand objectives


  • Work closely with agency in executing PR campaigns
  • Strengthen KOLs Seeding strategies
  • Establish and maintain relationship with local media and KOL
  • Manage local media relationships


  • Work closely with agency in strategy execution including Owned, Paid and Social Media
  • Work closely with agency to create and manage monthly posting schedules for owned social media platforms


  • Help manage and execute local events both Owned and Sponsored
  • Work closely with Landlords and Departmental Stores on events


  • Work closely with Business Manager/Retail Manager to implement marketing support, aligning the brand, and driving business in all Owned Retail/Departmental Stores



  • Minimum 3 years of solid Marketing experience with regional background is a plus
  • Social & Digital savvy. Understanding of digital best practices in: Online technologies, SEO optimizations, site action user experience optimizations, paid search strategy & keyword performance optimization, paid media strategy including programmatic media techniques is an advantage
  • Experience with wordpress, Google analytics, Social Bakers and the top social channels is an advantage
  • Deep understanding of retail business as well as Fashion & accessories industries
  • Willing to do hands-on tasks and work during non-office hours/weekend mainly for event
  • Strong planning, organizational and implementation skills with ability to handle multiple projects at the same time
  • Strong presentation skills with good fluency in English (both written and spoken)


Selected candidate will be awarded with a competitive compensation package and a rewarding career. Please click "Apply" to submit your application with your full cv and include your current/last drawn salary, expected salary, your availability/notice period, motivation factors for your next career move and a recent passport size photo.

For any enquiries, please write to laypeng(a) (Reg No. R1217654)

We thank you for your interest in this application and regret that only short-listed candidates are notified.



Company Overview
Thame's Human Resources Pte Ltd