Assistant Marketing Manager/Marketing Manager

Reed Exhibitions / RELX (Singapore) Pte Ltd | Date Posted: 30-Jan-2019
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Job Nature:
Permanent
Position Level:
Manager
Qualification:
Diploma, Bachelor's / Honours

Job Description

Job Responsibilities:

  • Working closely with Project Director, Project Manager, Marketing Manager, Conference Manager and/or our Partner/s, including Committee Chairs and members to plan and execute event.
  • Strategize and execute marketing plan to recruit conference delegates for the conference and visitors/buyers for the exhibition.
  • Identify and secure media partners and trade associations for cross-promotions.
  • Plan and execute e-marketing campaigns which includes updating the website, engage target audience with regular e-DMs and e-Newsletters, online registration, social media marketing, lead-up events etc.
  • Develop and manage databases, working closely with Call Centre for telemarketing campaigns.
  • Develop public relation campaigns, develop/manage media database, write press releases, speeches and directory messages.
  • To assist in editing copy and proof-reading.
  • To be actively involved in the planning and execution of above-the-line advertising strategies and the development of below-the-line promotional materials.
  • To develop, conduct, consolidate and analyze exhibitor and visitor/buyer surveys.
  • To conduct and compile marketing research for the assigned industry/ies.
  • To liaise with agencies, suppliers and designers for the development of marketing and presentation materials.
  • Conduct customer insights/needs analysis – understanding visitors/buyers through surveys, phone and/or face-to-face meetings.
  • To plan and execute special programmes which include business matching, hosted media, etc.
  • Manage and monitor budgets, provide accurate forecasts and feed into the budget setting process together with your direct report.

 

Job Requirements:

  • Tertiary education with minimum 3 years of marketing experience.
  • Strong experience in marketing and brand management campaigns; both in planning and in execution.
  • Strong media and public relation experience and skills, able to work well with the media and ensure successful implementation of the communication messages.
  • Creative and able to think strategically and enjoys hands-on application.
  • A self-starter, fast learner, proactive, energetic, resourceful.
  • Relationship builder, team-player.
  • Flair for writing.
  • Creative and thinks out of the box.
  • Computer literacy is a pre-requisite (MS office environment).
Company Overview
Reed Exhibitions / RELX (Singapore) Pte Ltd