Assistant Manager, eCommerce (Web Optimization)

Marina Bay Sands Pte Ltd| Date Posted: 30-Sep-2019
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Job Nature:
'N' Levels / 'O' Levels, ITE/ NITEC/ Higher NITEC, 'A' Levels, Diploma, Bachelor's / Honours, Masters / PhD

Job Description


Customer Experience linked to the site experience

  • Facilitates ongoing A/B testing activities to improve overall website conversions.
  • Lead and oversee execution-focused workstreams that cross multiple teams within the organization, including marketing and product teams
  • Understand the customer: report on and follow through on the improvement of key drivers of customer conversion (UI, bugs, site features, etc.), including customer satisfaction and attrition (dropout rate, funnel analysis, NPS)
  • Actively investigate known or suspected issues of conversion breakdown from outside sources, including visitor notes, bug reports, research, and customer feedback
  • Working with cross-functional teams to perform site tear-downs and conduct analyses to identify ways to improve the performance of the site and provide a positive experience
  • Improve customer experience efforts through activities such as OpinionLab to resolve customer facing issues acting as the Voice of the Customer

Reporting and Analysis

  • Daily monitoring of key site metrics (visitors, engagement, conversion, channel & LoB performance etc.) and develop/implement performance improvement and optimization plans
  • Monitor, analyze and diagnose site issues through GA and raise site issues/booking issues
  • Track and report on internal search, pricing and checkout issues and provide reports on errors encountering on site

Job Requirements

  • Minimum 3+ years industry experience (travel or consumer e-commerce preferred) with a consistent track record of success
  • University Degree (Masters degree a plus)
  • SME with Microsoft Excel and PowerPoint and proven experience in modeling, analysis, research, and presentation creation
  • 3+ years experience working with data analysis and tools including (Google Analytics, Tableau, VWO, Dynamic Yield, etc)
  • Experience measuring the performance of online marketing channels including SEM, SEO, Affiliate, Display, Email and Metasearch campaigns and strategies
  • Experience with developing business cases to feed into agile product management workstreams
  • Ability to successfully define and deliver complex projects end-to-end with positive return on investment, from business case through deployment