Assistant Digital Marketing Manager

Responsibilities:

• Digital marketing lead (SEO/SEM/Social Media) who will spearhead digital activities that includes managing search, online marketing campaigns and social media to drive TOM awareness for the brand, promotions and drive traffic/sales to eStore
• Work within marketing team to develop Digital strategy and oversee the online customer journey across social media and all online platforms
• Work closely with the campaign leads to develop digital media plan and ensure its smooth execution
• Lead on content management for social media & community management
• Manage agency to deliver and optimize digital campaigns inclusive of SEM
• Monitor, track and analyse digital campaigns to improve traffic and conversion rate to eStore
• Regularly check and gain insights into competitors’ activities via use of social monitoring tools
• Manage budget, ROI and KPIs for all digital initiatives
• Stay up-to-date with digital media technologies and latest trends

Requirements:

• Diploma or Degree in marketing or any relevant field
• At least 3-5 years of relevant digital experience from retail ot digital media agency
• Prior experience on ecommerce platform will be considered favourably
• Knowledge on SEO/SEM as well as web analytic tools