Advertising Product Manager
- Join a market leader within Media & Entertainment
- Strong opportunities to progress your career
Our client is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.The company's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
You will be part of the Digital Ad Product team and will be responsible for growing digital advertising and marketing solutions, with an initial focus around performance-based and audience extension solutions. The role needs to manage multiple projects in parallel. The scope includes:
Lead Ad Product Development
- Develop and execute plans for new ad solutions around performance-based solution, and audience extension through external media.
- Work with internal tech, product, & ops teams, alongside external partners and vendors.
Manage Ad Product Portfolio
- Monitor and improve existing ad solutions through data analysis and experiments.
- Manage operational issues together with ops manager, provide requirements for technical development and resolution,
- Participate actively in evangelizing the advantages of your portfolio internally to sales teams and externally to clients
Participate in strategic decision and monitoring
- Develop digital ad strategy together with management and digital ad product team to contribute towards divisional goals.
- Report on key metrics and analysis that contribute towards the key organizational goals.
Continue to build subject matter expertise
- Actively participating in industry activities, including events, conferences, courses and trade organizations
- Degree / Diploma holder with at least t least 3 years of experience working in marketing industry
- Good understanding of programmatic, SEM or Social Media Marketing
- Strong understanding of marketers and CMO needs
- Strong Analytics capabilities
- Demonstrate strong capability to understand and utilize digital and web technology
- Good understanding of user / consumer behavior (to shape ad product design)
- Good story teller that can communicate product stories
- Strong individual contributor who is a team player worker with a collaborative and transparent approach
Snaphunt Pte Ltd