Develop new marketing initiatives such as social media (Instagram), events or crossover collaborations to strengthen engagement of social media followers.
Manage the creation and engaging digital content for publishing onto social media platforms.
Provide copywriting for blog and marketing collaterals.
Assist in digital marketing campaigns, including website, content creation, SEO/SEM, and social media marketing for promotional activities.
Provide marketing analysis and post campaign evaluation.
Develop marketing partnerships to boost sales acquisition and brand awareness.
Competitor analysis and monitoring: stay abreast of the latest industry news, trends and innovations (monitor websites and social media platform) and provide regular updates to the Retail team to ensure effectiveness and improvement / monitor closely what competitors are doing, which promotions, contents or initiatives are trending in online platforms.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
Assist in testing and building IT system capability.
The ideal candidate will have a strong passion for digital marketing, an eye for design, and good project management skills.
Ensure marketing strategies, plans and processes are executed in an efficient and timely manner in accordance with established operational guidelines and to meet retail requirements.
Work closely with third party vendors and collaborate with partners to drive marketing / promotional activities.
Preferably Degree in Business or higher.
College degree may be waived if equivalent, extensive related experience can be demonstrated.
Minimum 2 to 3 years in relevant experience. Ideally worked in the media, digital marketing, consumer services or B2C industries.
Possess good service attitude, able to work well with fellow colleagues and market participants.
Excellent spoken / written skills in English and Mandarin.
Demonstrated experience in consumers and digital marketing.
Organized, detail oriented and deadline sensitive.
Familiar with the use of web concepts & technologies such as Adobe software, Flash, webpage design, SEO, SEM and analytics will be an added advantage.
5-day work week.
(All applications will be treated in strictest confidence. We regret that only shortlisted candidates will be notified)
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