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Senior Marketing Executive at

Senior Marketing Executive

West Permanent
Apply Now

JOB DESCRIPTION:

1. General

- Identify emerging trends and opportunities in digital landscape to create valuable insights for the business

- Comply with both internal and regulatory guidelines and obligations of the Trust

- Any ad-hoc tasks that may be assigned from time to time

2. Advertising & Promotion

- Plan and manage marketing budget

- Conceptualize, plan and manage all marketing campaigns/initiatives including festive décor and all related administrative duties

- Content development, copy writing, editing, proofreading and coordinate the production of all digital and print channels including but not limited to website, social media platform, press ads, email blasts, direct mailers, videos etc

- Manage and update all marketing collateral, social media platform on a regular basis to ensure content is accurate and update to date

- Work closely with the various stakeholder to ensure smooth execution of the marketing initiatives

- Establish, maintain and strengthen business relationship with key partners

- To ensure adherence of Brand Identity Guidelines during creative implementation

- Evaluate results of marketing activities and prepare reports for internal analysis

- Monitor and analyze market trends, consumer preference and develop strategies to help tenants to increase sales / increase footfall

- Work with Property Manager to prepare the monthly traffic analysis

- Identify and maintain leasing activities of all advertising and event space. This includes but not limited to conducting site viewing, working with the relevant stakeholders to ensure smooth execution and operation on site

3. Retail Tenant Relationship Management

- Key tenant liaison on A&P and work with the Asset Manager to establish, maintain and strengthen business relationship with all retail tenants with regular dialogue to gain insights to their business activities / challenges which in turn help to develop strategies to increase footfall to aid their businesses

- Identify potential issues / business updates and flag out to Asset / Property / Leasing Teams for discussion / info

4. Real Estate Events

- Assist to conceptualize, plan, and execute of all real estate events such as annual Tenant’s Event, Agent’s Event, distribution of CNY goodies etc and handle all the related administrative duties

- Work closely with the various stakeholder to ensure smooth execution of the event

5. Real Estate Leasing Collaterals

- Act as a brand guardian ensuring the tone of voice, messaging and visual identity of all collaterals are consistent and in accordance with corporate brand guideline

- Content development, editing and proofreading of all real estate leasing collaterals

- Work closely with inter-departments to obtain the relevant information to develop such collaterals.

- Maintain leasing collaterals to ensure they are up to date

6. Reporting & SOP

- To establish and maintain SOP and tracking system for Advertising & Promotion including the leasing of advertising and event space

REQUIREMENTS:

- Degree in marketing, mass communication or equivalent

- Minimum 5 years’ working experience

- Working knowledge in social media marketing / digital marketing (Google AdWords, Google Analytic, Facebook Management & Advertising etc)

- Proficient in Adobe Photoshop/Illustrator, Video-Editing Software, Basic HTML, MS Office and marketing software (e.g. CRM)

- Speaking & Writing in English is essential, experience in copywriting (taglines etc.) will be an added advantage

- You should be a team player, creative, meticulous, and possess excellent interpersonal, written and verbal communication/presentation skills. You should be highly motivated, possess pro-activeness with a positive attitude. Able to multi-task and to work independently with minimal supervision.

You may send in your application and resume in MS Words format to [ Email address blocked ] or whatsapp 8757 5928 

Destiny Goh Hui Sze

Registration Number: R22108168

MDE Capital Consultancy Pte Ltd 

EA License No: 21C0684

Recommended Skills

  • Advertising
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  • Corporate Communications
  • Marketing Communications
  • Marketing Management
  • Public Relations
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