Opportunity within company with a solid track record of success
Our Client is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America
For wholesale Banking they are looking for a Vice President who would be the central marketing function for Wholesale Banking and Global Markets .
They collaborate and lead across the business functions in banking bringing marketing and customer insights to cross-functional stakeholders across relationship managers, product, customers and executive leadership.
They offer marketing expertise to develop go-to-market plans to drive and support business goals and initiatives, as well as manage all internal and external marketing communications.
Promote bank capabilities as the bank for business through branded content marketing
Identify themes, topics and opportunities for showcasing the bank's regional connectivity capabilities throughout the customer journey
Partner agency, media and internal business teams to create cut-through content targeted at business decision makers in the region
Drive external and internal visibility of branded content through a 360 channel approach
Strategies and implement holistic regional marketing plans encompassing paid, owned, earned and social for purposes of promoting bank's branded content platform
Partner internal channels teams to create a best-in-class content repository with clearly established performance metrics, supported by a robust conversion funnel.
Bachelor’s degree in Marketing, Media, Journalism or Business
Minimum 8 years’ experience in financial journalism, marketing or communications (portfolio examples required)
Proven experience in B2B marketing
Excellent linguistic skills in English and a second language spoken in bank's priority markets.
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