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Senior Manager, Digital Marketing | UP to SGD10, 000
Manpower Singapore
Singapore
Permanent
7,000 SGD - 10,000 SGD/Month
Job Responsibilities
- Activate general principles of digital content and effective UX design including frequent iteration cycles and testing.
- Apply Agile techniques including manageable and functional chunks of work, incremental execution/delivery method, and iterative cycles.
- Apply core digital marketing disciplines including SEO, SEM, PPC, A/B Testing, Digital Analytics and Digital Optimization.
- Develop strategy for paid and organic search engine marketing focus on optimizing web pages to drive traffic, engagement, and responses or registrations.
- Drive customer engagement through online and offline events.
- Develop the strategy around the use of email and marketing automation platforms to execute dynamic campaigns leveraging industry best practices - but also pushing areas of growth and innovation.
- Responsibilities for the functional design of email campaigns and any underlying technical requirements.
- Identify behavior triggers for key conversion points in the journey.
- Focusing on the emerging area of Demand Generation Media, the leader will leverage a combination of internal and external teams and agencies to translate marketing objectives and strategies into integrated media plans with an emphasis on digital and performance-driven media: desktop and mobile display, video, Search Engine Marketing (SEM) and social.
- Assist in the development and evaluation of paid media programs and best practices, leveraging data/analytics and performance marketing tactics and technology.
Job Requirements
- Degree in Marketing or related fields.
- Minimum of 10 years of relevant working experience in Marketing.
- Prior experience in working within the Managed Services / Information Technology industries will be advantageous.
- Proficient in managing campaign specialists, data analytics, e-commerce, brand & public relations specialists, product and solutions market segment.
- Possess in-depth marketing leadership and ability to connect with stakeholders at all levels, including senior leadership team.
- Possess excellent interpersonal and communication skills.
Andy, Wee Ben Ann License No.: 02C3423 Personnel Registration No.: R1552080
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- Degree in Marketing or related fields.
- Minimum of 10 years of relevant working experience in Marketing.
- Prior experience in working within the Managed Services / Information Technology industries will be advantageous.
- Proficient in managing campaign specialists, data analytics, e-commerce, brand & public relations specialists, product and solutions market segment.
- Possess in-depth marketing leadership and ability to connect with stakeholders at all levels, including senior leadership team.
- Possess excellent interpersonal and communication skills.
- Minimum of 10 years of relevant working experience in Marketing.
- Prior experience in working within the Managed Services / Information Technology industries will be advantageous.
- Proficient in managing campaign specialists, data analytics, e-commerce, brand & public relations specialists, product and solutions market segment.
- Possess in-depth marketing leadership and ability to connect with stakeholders at all levels, including senior leadership team.
- Possess excellent interpersonal and communication skills.
Recommended Skills
- A/B Testing
- Agile Methodology
- Brand Identity
- Communication
- Customer Relationship Management
- Data Analysis
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