Establish overall positioning and go-to-market strategy (positioning and framework) for the product portfolio in each industry verticals. Ensure the business goals are achieve via the most effective routes to market
Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends
Develop a strong understanding of customer lifecycle and customer behavior, and undertake initiatives to accelerate customer acquisition and engagement
Propose relevant industry associations and projects to take part in to raise brand awareness as well as to create demand of products
Create visionary and compelling internal and external customer-facing contents. This includes writing and developing relevant product collateral such as product data sheets, presentations, sales tools, technical and/or business white papers, feature notes, blogs and other customers' engagement materials (for pre & after sales and decision process) inline with products capabilities
Update and maintain pricing and proposals
Interact with pre-sales team on regular basis to understand define market requirements, and translate these requirements into product requirements
Work closely with Product Management Board (PMB) and engineering teams on roadmap, beta customers and promotion of the solution
Work with the Business Development Team to identify strategic go-to-market partnership opportunities and execute partner marketing strategies
Collaborate with remote offices and partners in the development of key product strategy and packaging requirements. Formulate and propose revenue and pricing strategies
Diploma/Degree in Marketing/Business or related fields.
Minimum of 5 years of relevant working experience in product marketing.
Prior experience within the Information Technology/Software industries will be highly advantageous.
Ability to design and deliver high quality presentations to internal and external stakeholders.
Experience in internet infrastructure, Web based software or Internet based services environment.
Possess excellent interpersonal and communication skills.
Andy, Wee Ben Ann License No.: 02C3423 Personnel Registration No.: R1552080
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