Opportunity to drive business strategy for a growth stage company
Strong opportunities to progress your career
We are hiring Brand Marketing Manager for an organisation that takes pride in being a true marketing company, employing extensive marketing tools including above, below, and through the line advertising as well as digital media.
Key responsibilities areas :
Drive brand strategy for the company’s portfolio of brands to build brand awareness and brand loyalty
Brand conceptualization and overall marketing strategy: Campaigns, brand calendar, events, social media platforms, ads, growth marketing
Particular emphasis on Digital Marketing: Organic and Paid digital marketing on social media platforms, SEO and SEM, marketplace ad tools
Offline support: Trade collateral and supporting materials for retail partners
Activation: Conceptualize events, including budget and expense planning, for activities such as live-streams, cooking demos, etc
Work closely with the graphic design and content creation teams (e.g. in-house chefs, content creators) to produce relevant and engaging content for the market
Collaborate with the Sales Team to drive sales on our Online and Offline channels
Drive commercial strategy in retail and e-commerce channels (e.g. product assortment, pricing and promotions, category and channel management)
Work with the sales team on specific activation opportunities to push traffic, conversions, and sales
Offline Accounts: Retailers and wholesalers
Work closely with the ECM Operations team, Technology team (web developers, UI and UX designers), and customer support teams to provide the best end-to-end customer experience
Product Management: Have deep product knowledge and industry knowledge of current product line and potential new product lines
Perform product research and competitive analysis
Test and provide insight on key USPs (unique selling points) of our products and strategize on best ways to market these products
Conduct feasibility studies for new products to be introduced to the market
Accomplish any other tasks and duties that may be assigned
At least 2 years experience handling brands in the consumer market space, preferably in related product categories like consumer goods and kitchen appliances
Experience in managing markets
Hands-on execution and analysis of digital marketing campaigns (Facebook, Instagram, Google, YouTube) and e-commerce campaigns to optimize ROAS
Track record developing brand and customer engagement campaigns to build awareness and continued engagement with end users
Experience working with both offline retailer partners and online e-commerce channel partners (e.g. strategic marketing campaigns, promotions, merchandising)
Bachelor’s Degree in Business, Marketing, Communications, Entrepreneurship, Technology, or other relevant fields
You are an ideal candidate if you are:
Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding -- this environment is perfect for someone who is independent, self-driven, and looking for growth opportunities.
An excellent communicator: We speak quickly and act quickly. Say it. Mean it. Do it.
Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.
Love adopting new technology and software tools (e.g. Google Data Studio, Docs, Sheets, Slack, Asana, Xero, etc): We love new tools to use that will make our work more efficient.
Data-driven: We love numbers and data. We make decisions using data.
Customer-centric: We do whatever it takes to satisfy our customers.
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