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Brand Marketing Manager job in Downtown Core at SnapHunt Pte Ltd

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Brand Marketing Manager at SnapHunt Pte Ltd

Brand Marketing Manager

SnapHunt Pte Ltd Downtown Core Permanent
60,000 SGD - 84,000 SGD/Year
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  • Opportunity to drive business strategy for a growth stage company
  • Strong opportunities to progress your career

We are hiring Brand Marketing Manager for an organisation that takes pride in being a true marketing company, employing extensive marketing tools including above, below, and through the line advertising as well as digital media.


The Job

Key responsibilities areas :


  • Drive brand strategy for the company’s portfolio of brands to build brand awareness and brand loyalty
  • Brand conceptualization and overall marketing strategy: Campaigns, brand calendar, events, social media platforms, ads, growth marketing
  • Particular emphasis on Digital Marketing: Organic and Paid digital marketing on social media platforms, SEO and SEM, marketplace ad tools
  • Offline support: Trade collateral and supporting materials for retail partners
  • Activation: Conceptualize events, including budget and expense planning, for activities such as live-streams, cooking demos, etc
  • Work closely with the graphic design and content creation teams (e.g. in-house chefs, content creators) to produce relevant and engaging content for the market
  • Collaborate with the Sales Team to drive sales on our Online and Offline channels
  • Drive commercial strategy in retail and e-commerce channels (e.g. product assortment, pricing and promotions, category and channel management)
  • Work with the sales team on specific activation opportunities to push traffic, conversions, and sales
  • Offline Accounts: Retailers and wholesalers
  • Work closely with the ECM Operations team, Technology team (web developers, UI and UX designers), and customer support teams to provide the best end-to-end customer experience
  • Product Management: Have deep product knowledge and industry knowledge of current product line and potential new product lines
  • Perform product research and competitive analysis
  • Test and provide insight on key USPs (unique selling points) of our products and strategize on best ways to market these products
  • Conduct feasibility studies for new products to be introduced to the market
  • Accomplish any other tasks and duties that may be assigned

The Profile

Requirements:


  • At least 2 years experience handling brands in the consumer market space, preferably in related product categories like consumer goods and kitchen appliances
  • Experience in managing markets
  • Hands-on execution and analysis of digital marketing campaigns (Facebook, Instagram, Google, YouTube) and e-commerce campaigns to optimize ROAS
  • Track record developing brand and customer engagement campaigns to build awareness and continued engagement with end users
  • Experience working with both offline retailer partners and online e-commerce channel partners (e.g. strategic marketing campaigns, promotions, merchandising)
  • Bachelor’s Degree in Business, Marketing, Communications, Entrepreneurship, Technology, or other relevant fields

You are an ideal candidate if you are:


  • Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding -- this environment is perfect for someone who is independent, self-driven, and looking for growth opportunities.
  • An excellent communicator: We speak quickly and act quickly. Say it. Mean it. Do it.
  • Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.
  • Love adopting new technology and software tools (e.g. Google Data Studio, Docs, Sheets, Slack, Asana, Xero, etc): We love new tools to use that will make our work more efficient.
  • Data-driven: We love numbers and data. We make decisions using data.
  • Customer-centric: We do whatever it takes to satisfy our customers.

Ref: H8MU0IUNFP

Recommended Skills

  • Brand Management
  • Business Development
  • Develop Marketing Strategy
  • Execute Marketing Plan
  • Marketing Planning
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Job ID: H8MU0IUNFP

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