3 months Digital Marketing Manager (Foreign Bank) - Extendable

Recruit Express Pte Ltd| Date Posted: 14-Jan-2021
EA Licence No: 99C4599|EA Personal Registration No: R1218675
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Job Nature:
Contract
Position Level:
Experienced
Qualification:
Diploma, Bachelor's / Honours

Job Description

Job Responsibilities:

  • Work with the Head of Marketing, to develop marketing plans to drive Cards business, loans growth, adoption and growth of digital solutions and digital payments
  • Drive data-driven marketing campaigns across all customer touch points, which are relevant, real-time and targeted
  • Lead Cards usage program across dining, shopping and e-commerce to drive awareness of new and existing offers and top-of-wallet card preference
  • To participate in scrums or task forces at the country and regional level
  • Manage the overall marketing outputs across all marketing channels, for relevant portfolios, along with product management teams locally and regionally
  • To track and analyze the campaign results as part of campaign optimization and to identify a winning formula to drive business results
  • To champion test and learn on media placement, targeting and messaging
  • To work closely with product managers to ensure quality output with effective execution of the respective products
  • To work with creative agencies to develop creative, sharp and succinct communication, drawing from insights, personas and other proactive means of collecting meaningful inputs.
  • Work proactively with media partner and media agency to develop marketing campaigns and optimize media output

Qualifications

  • At least 6 years of experience in strategic marketing communications
  • Digital marketing experience is a must
  • Knowledge of e-commerce, digital banking and credit cards business within the Singapore market or equivalent developed market context preferred
  • Good knowledge and use of media tools and channels
  • Strong knowledge of online marketing landscape

 

Interested applicant, kindly send your detailed Curriculum Vitae to [Click Here to Email Your Resume] 

 

CEI no.: Jerlin Aw Bi Zhi (R1218675) 

Recruit Express Pte Ltd 

EA Licence no.: 99C4599

Company Overview
Recruit Express Pte Ltd