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The History of Whoo
The History of Whoo
Overview
The Face Shop (더페이스샵) is a South Korea-based retailer of body, bath, skin care and make-up products aimed at both women and men.

It was founded in 1962 as a wholesale manufacturer of cosmetics. In 2003 the first retail stores opened, and spread rapidly. As of December 2005, there were 400 Face Shop branches in South Korea. The company's marketing is largely based on natural products.